Do you run a construction business but struggle to find leads?
One of your main goals is to grow the business, but finding prospects or customers seems daunting.
In your search for a solution, you discover two platforms—HomeAdvisor and Angi—that promise to boost your lead generation. But their similarities—and the fact that they’re owned by the same company, ANGI HomeServices— leave you wondering which option to pick.
This guide compares these lead-generation tools' costs, features, and functionality to help you decide.
Let’s get to it.
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HomeAdvisor vs. Angi: Side-by-Side Comparison
First, consider the similarities these lead-generation tools share:
They’re built for contractors, home service professionals, and homeowners.
Promise leads and new clients.
The same parent company, ANGI Homeservices Inc., owns them.
However, it’s important to note they are separate entities. For clarity, we’ve created this comparison table to show how they differ.
Now that you know their differences, let’s compare how these tools work.
How Do Lead Generation Platforms Help You Win Leads?
Lead-gen platforms are digital systems that enable brands to identify potential clients (people interested in your business). They simplify the process of engaging and converting prospects.
These platforms operate in different ways.
Some streamline how brands collect user information via online channels like websites while automating the follow-up process that transforms prospects into clients.
Others, like HomeAdvisor and Angi, provide a system that allows brands to connect with potential clients. Tools in this category simplify lead generation by making leads available to business owners.
Let’s look at how HomeAdvisor and Angi help with lead generation.
HomeAdvisor
Think of HomeAdvisor, a.k.a Angi Leads, as a platform like Upwork or Fiverr, where people go to find freelance professionals. Instead of business owners searching for web designers or virtual assistants, it’s homeowners seek roofing services, electricians, landscapers, and other home improvement professionals.
On HomeAdvisor, contractors must select the services they provide and the location where they operate, and the system matches them with potential clients.
Once a client (homeowner) contacts your business, the platform charges you for that lead. Client-contractor connections on HomeAdvisor can happen over the phone, via email, or through a calendar schedule.
Angi
This lead generation tool, previously known as Angie’s List and now known as Angi Ads, is similar to a digital marketplace where homeowners go to find contractors. For construction service providers to gain visibility on Angi, they need to invest in paid ads and show positive reviews.
However, you pay to advertise the business to homeowners and design a befitting brand profile, showing awards, location or zipcode, and business objectives.
When a homeowner clicks on your ad and requests a quote, a lead fee is charged based on competition for the project, location, and service required.
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What Are HomeAdvisor’s Main Features?
HomeAdvisor (Angi Leads) offers a mobile app and a web version packed with several features to help streamline your operations and acquire leads. They include:
Business profile, where you can add details about the brand, including project photos.
Customer information to view and access lead details.
Calendar syncing makes it easy to add appointments to your calendar.
Google integration lets you add Google reviews to your business profile, boosting local visibility on Google search engine results.
Business management tools to send job quotes and invoices and receive payments.
Automated messages to help you respond to new leads quickly with pre-built templates or customized messaging.
Lead flow management allows you to receive leads within business hours.
A monthly leads budget is used to monitor how much is spent generating leads on HomeAdvisor.
Licensing and insurance to show potential clients you’re trustworthy.
What Are the Benefits of Using HomeAdvisor?
As a construction professional or contractor, using HomeAdvisor allows you to:
Find potential customers to move your business forward.
Engage with leads after they reach out, streamlining communication.
Turn leads on or off to suit your business schedule and ensure you’re not overwhelmed.
Improve your brand’s online presence.
Receive reviews from customers you’ve connected with using the platform’s rating system.
Manage your brand’s lead generation process yourself.
Reduce the cost of hiring an ads expert for leads.
Boost your brand’s reputation on the platform with its special Seal of Approval.
Overall, HomeAdvisor is an effective lead-generation tool for home services professionals, especially for new businesses struggling to reach prospects. It also requires less human input to get leads.
What Are the Challenges of Using HomeAdvisor?
While HomeAdvisor is loaded with helpful benefits for service businesses, it has certain drawbacks.
One challenge, for instance, is its cost. Contractors must pay for each lead they receive, whether or not it leads to a sale. That means users could spend hundreds of dollars without converting a lead.
Another drawback is the quality of leads; some are just hunting for the lowest price for their project and aren’t ready to begin.
Leads are also sent to other companies in your region simultaneously, resulting in fierce competition for one job.
Lastly, HomeAdvisor may use your business information to promote its brand, and you cannot stop it after signing its terms of service.
What Are Angi’s Main Features?
Angi allows you to promote your brand and generate leads through different features such as:
Business profile listing where you describe your service to make it visible to prospects.
Customer reviews to collect feedback from past customers or for Google to display on your profile.
The search results priority feature lists your brand first when leads search for a related project. However, this feature is strictly for premium subscribers.
Customer messaging allows prospects to reach out to you without leaving the platform.
Customer support and onboarding to ensure you have all it takes to set up your account.
What Are the Benefits of Using Angi?
Angi doubles as an advertising and lead-generation platform, helping businesses promote their services to homeowners. By increasing visibility on the platform, it improves the chances of contractors attracting leads.
In addition to advertising, Angi offers other benefits:
It allows contractors to target specific clients and align their promotions with marketing objectives. You can target based on service area, behaviors, and demographics.
It offers control over campaigns, allowing contractors to edit ad copy and manage budget among other things.
Notifies you of new leads.
Lets you interact with potential clients on the platform.
Serves as an alternative to paying for Google ads, as it helps to target very specific, local leads.
Business listings on Angi are typically perceived as trustworthy as it features genuine customer reviews.
What Are the Challenges of Using Angi?
One major challenge is that it requires payment to get leads, yet you can’t be certain of the quality or quantity.
Users are required to sign a one-year contract to make the most of Angi or be prepared to pay 35% of the membership fee as termination costs.
Considering Angi and HomeAdvisor are owned by the same companies, leads coming through one of them are shared with the other. In other words, there’s fierce competition over leads.
Another drawback of using Angi is that you must be ready to put in the work—managing ads, targeting leads, and monitoring the promotional campaign.
How Can You Set Up Angi and HomeAdvisor?
Follow the steps below to get started with Angi:
Select the service you provide from the drop-down menu on the page and enter the zip code of your service area.
Input the business owner’s name, phone number, and other details to complete your profile.
For HomeAdvisor (AngiLeads), here’s what you need to do:
Enter your service area’s zip code and click Get Started.
Follow the on-screen instructions to input your business information—services offered, business name, and contact information to create your account.
Bonus: AngiLeads integrates with ServiceTitan, making it easier to follow up on leads. You’ll receive automatic notifications via ServiceTitan whenever a lead books your service on AngiLeads, prompting you to respond quickly.
Michael Takemura, Director of Supply Chain and Technology at Baron Heating & Air Conditioning, took full advantage of ServiceTitan’s integration with AngiLeads to transform their lead management. By leveraging this integration, the team understood the value of each lead and made it a priority to ensure no customer slips through the cracks.
Takemura says this shift not only streamlined their follow-ups but also encouraged them to personalize their approach, recognizing how prospects prefer to be contacted and adding a human touch to their engagement.
What Are the Key Factors to Consider When Choosing a Lead Generation Platform?
Consider the factors listed below to guide you in selecting a lead-generating tool.
Lead quality: Ensure the platform can connect you with genuine leads (prospects that aren’t ghosts). Also, check that it has features like lead scoring to showcase leads based on how likely they are to convert and lead verification to ensure data received is accurate.
Cost & pricing model: Confirm that the pricing structure suits your current marketing budget. Whether the tool operates a subscription fee, pay-per-lead, or membership cost model, ensure you can afford it.
Competition: Another factor to consider is how fierce the competition for leads is on the platform. Look at user reviews to uncover what others have said about finding leads on the lead-generation platform.
Ease of use: Examine how easy it is to use a tool before investing in one. Is there a dashboard with all the tools needed to navigate the platform? Does it have an intuitive, user-friendly interface that anyone without technical expertise can use?
Customer support & dispute resolution: Research the level of customer support available to help you handle disputes, lead quality, or even payment issues.
Beyond Platforms: Optimize Lead Management with ServiceTitan
You want to see your construction business grow—it’s why you’re here, researching lead-generation tools.
However, getting leads from platforms like HomeAdvisor or Angi is only the first step. The real game-changer is converting those leads into paying customers through management and follow-up. That’s where ServiceTitan comes in. It simplifies lead management, tracks interaction, and enhances customer engagement to help you maximize the value of every lead.
Centralized lead tracking & CRM: ServiceTitan centralizes all your leads in one place, streamlining your workflow. Its integration with Angi allows you to funnel leads into the platform and track engagement.
With automatic logging of details and follow-up actions, you can offer premium customer experiences.
Automated follow-ups & lead nurturing: With ServiceTitan, you can keep leads engaged at all times by automating follow-up emails and text messages. Using the information provided, you can customize the outreaches to make them personalized for prospects and increase their response rate. Plus, it allows you to set reminders to contact unresponsive leads.
Integrated call booking & sales pipeline: You can also monitor messages and calls from new leads while identifying high-quality prospects through engagement history and lead scoring. ServiceTitan further streamlines your workflow by simplifying job booking and converting calls into scheduled jobs in a single click.
Performance analytics & ROI tracking: Track which leads sources bring in the highest return on investment or conversion rates without leaving ServiceTitan. This way, you can scale the investment yielding the most return for your business.
Reputation management & customer reviews: While Angi and HomeAdvisor let you request or import reviews from Google, ServiceTitan also supports requesting and managing client reviews. It helps you build trust with clients by sharing feedback from verified customers.
Marketing automation & retargeting: Do you have leads that haven’t led to sales yet? You can launch campaigns targeted at them with ServiceTitan’s Google Ads and social media integration. It allows you to send promotional offers or service reminders to keep the brand on top of the lead’s mind.
In essence, ServiceTitan streamlines lead management operations for construction businesses—from marketing automation to booking management, client engagement, intelligent dispatch, on-site quoting, and payments.
ServiceTitan is a software solution designed to help home service providers streamline their operations, manage leads, boost revenue, and grow their business model. Our comprehensive platform is used by thousands of lawn care providers, renovation experts, plumbers, HVAC teams, plumbing, garage doors, and different types of services to manage their business. By leveraging ServiceTitan’s capabilities, many have witnessed an increase in their revenue by about 25% in under one year with us.
ServiceTitan Software
ServiceTitan is a comprehensive software solution built specifically to help service companies streamline their operations, boost revenue, and substantially elevate the trajectory of their business. Our comprehensive, cloud-based platform is used by thousands of electrical, HVAC, plumbing, garage door, and chimney sweep shops across the country—and has increased their revenue by an average of 25% in just their first year with us.
