A roundup of some of the ways contractors and home services companies are utilizing social media during this crisis to connect with their customers with information and updates on their business and best practices. We’ll continue to update this post.
This Canadian plumbing company has a unique marketing plan for the Coronavirus outbreak:
Many home services companies are taking a much more straightforward approach to contacting customers on social media, including tweeting notes about precautions they are taking:
And reminding the public they’re around if needed ...
Or just offering an open letter to customers:
And while those messages seem well-received, some marketing doesn’t seem to go over well.
The bottom line? Think about the message you want to send, and then make sure your marketing achieves that goal.
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