Have you ever felt like marketing your field services business is like playing a guessing game? If you said “yes”, you’re not alone — it’s something many marketers often struggle with. Nonetheless, it’s important to know how your marketing campaigns and overall channels are performing so you can measure your return on investment (ROI) and help you make better marketing decisions.
But trying to make sense of marketing analytics isn’t always easy. It can be overwhelming to parse through lots of data and find the information you need. ServiceTitan recognizes analytics need to be simpler, so we’re excited to announce the new Marketing Analytics dashboard! All ServiceTitan customers will be able to access the Marketing Analytics dashboard from the top navigation bar.
Get marketing insights like never before.
Wouldn’t it be great if you could see exactly which marketing channels and specific campaigns are bringing you calls, sold jobs and booked jobs? With the new Marketing Analytics dashboard, you can do just that. It’s intuitive, easy to digest, and lets you drill down to individual categories and campaigns in addition to getting a bird’s-eye view of your marketing.
What you’ll get with the new dashboard:
A Top Performing Categories section where you can see the marketing channels you’re using, as well as calls, booked jobs and sold jobs each channel is generating
A Top Performing Campaigns section that breaks down campaigns so you can identify which ones have the most success.
ROI metrics for each campaign, giving you a clear view of the value of your marketing spend. You also have access to campaign costing, which allows you to see the month by month costs associated with each campaign that has a cost.
A Performance by Day section where you can track your day-to-day marketing progress
Custom date range filters that let you view your analytics in a number of different ways, such as by last 7 days, month-to-date, or custom date range. You can also hover over an analytics metric to see how well a campaign performed compared to an earlier period of time.
An at-a-glance view of calls, booked jobs, sold jobs, and revenue from all marketing channels combined
See even more with Marketing Pro.
If you’re a Marketing Pro user, you’ll get the added benefit of viewing detailed analytics for your direct mail and email campaigns within the Top Performing Categories and Top Performing campaigns sections. It’s now easier than ever to track your Marketing Pro campaigns and get information that helps you optimize future campaigns for increased success.
Make better, smarter marketing decisions.
Whether you’re Marketing Manager or the Owner that wears many hats including marketing, ServiceTitan’s new Marketing Analytics dashboard provides a way to easily view both channel and campaign performance. Get a high-level view of your marketing efforts and use this when discussing and planning specific marketing strategies. Or dig deeper into specific channels and campaigns and use this information to make smart, data-driven decisions.
ServiceTitan is a comprehensive software solution built specifically to help service companies streamline their operations, boost revenue, and substantially elevate the trajectory of their business. Our comprehensive, cloud-based platform is used by thousands of electrical, HVAC, plumbing, garage door, and chimney sweep shops across the country—and has increased their revenue by an average of 25% in just their first year with us.