In today's digital era, having a website is essential for HVAC companies to effectively connect with customers. However, constructing a website from the ground up presents challenges for two primary reasons:
Cost: Hiring a professional web developer to create a website from scratch can incur significant expenses. The process involves various stages, including design, development, content creation, and optimization, all of which contribute to the project's overall cost.
Time: Building a website from scratch is a time-consuming endeavor. It requires meticulous planning, design iterations, coding, content integration, testing, and refinement. Each development phase demands careful attention to detail and may extend the timeline for completing the website.
An alternative approach involves utilizing HVAC website templates, which offer a more efficient and cost-effective solution.
Below, we’ll explain why you should use HVAC website templates and what to look out for when choosing one, plus eight handpicked examples you could use to build your own HVAC website to attract new customers.
Why Should HVAC Contractors Use Website Templates?
Here are key reasons to use HVAC website templates instead of custom-coded website design.
Cheaper
On average, custom-built HVAC websites cost upwards of $5,000. And that’s excluding fees for securing a domain, hosting, and purchasing integrations to add more functionality to the website or landing page.
In contrast, templates go for as low as $15-120. Website builders, like WordPress, cost an average of $12-85 (maybe more if you purchase plugins and integrations for added functionality).
Functional
HVAC website templates are specially designed by expert web designers, who try to include everything a professional HVAC website should have.
This includes service descriptions, contact forms, image galleries, testimonial fields, web pages, sidebars, and widgets.
Therefore, you won’t need to do much except make a few alterations and adjustments to tailor the website to your business’s needs and branding to sell your air conditioning or HVAC repair services to potential customers.
That’s a perfect segue to the next point…
Customizable
Aside from having all the basic features and functionalities a successful HVAC business website needs, website templates are fully customizable.
You can add text, delete pages, alter layouts, add brand assets and custom fonts, etc.
This helps you tailor the website to fit your needs and resonate with your brand’s messaging and positioning.
Additionally, the major aim of website templates is to simplify web design for everyone. So, template developers ensure people with limited or basic knowledge of web design can use them.
Faster development
Page templates are fitted with code that defines the entire wireframe of an HVAC website. Hence, there’s no need to write a single line of code.
All that’s required is to drag and drop elements into place, add a few images, and adjust the placeholder text. This helps you finish the HVAC website quickly.
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What Should an HVAC Website Template Include?
The features that make an e-commerce website successful are different from those required to make an HVAC website successful.
For example, a new customer may have questions about your handyman services. So, having an FAQ on the HVAC website template helps answer them.
Here are some key features to look for when selecting an HTML template for your website.
Intuitive menu
A well-organized and intuitive navigation menu helps users explore the website's different sections and find whatever they need. This includes buttons to schedule appointments, links to the different service pages, etc.
The menu bar should be prominently placed at the top of the page, with links to relevant categories or pages. This makes it immediately visible to any visitor that lands on the website.
Take NRG Heating & Air Conditioning’s website, for example.
Notice how the menu is placed at the top of the page, with links to all the categories and pages containing the services they offer. This ensures customers can easily access the services they need.
For example, a customer needing heating services can click ‘water heaters,’ revealing a drop-down menu with additional options.
Inviting home page
The impression visitors form of your services relies heavily on your homepage. If it’s unattractive or hard to navigate, visitors are likely to leave, seek out competitors, and ultimately choose their services, regardless of how appealing your offers are.
The homepage should include:
A testimonial section since social proof boosts conversions by 34%.
A gallery section to visually display your services. This is important because visuals have a more powerful impact on engagement and conversions than text.
A contact form for clients to book your services.
Pro tip: consider including links to your active social media handles on the homepage. This will drive more traffic to your social media pages and provide an additional platform to connect with customers.
Mobile-friendly design
In 2013—just 10 years ago—mobile devices contributed 17.02% of global website traffic. Fast forward to 2023, and that number has more than tripled to 56.8%. It’s expected to increase as smartphone users continue to trend upwards.
Additionally, search engines like Google penalize websites with bad mobile user experience with low rankings.
So, it’s advisable to use mobile-friendly HVAC website templates.
The layout and content of the template should automatically adjust to the screen size of any device, be it a laptop, smartphone, or tablet. There should also be large, legible font types and clear navigation.
So, how do you know if a template is mobile-friendly? Check its description.
For example, here’s a snippet from Loazzne—an HVAC template we will introduce later.
The developers clearly state that it’s responsive.
However, the developers may not always state it in the description. In that case, send them an email to confirm.
Preview the template on different devices. You can do this manually or rely on emulators like Screenfly, Responsinator, and Google's Mobile-Friendly Test Page.
You can liaise with a developer to create a mobile HVAC app techs can use while in the field. Or better still, you could use ServiceTitan's Mobile App.
ServiceTitan’s Mobile App enables technicians to access all the data they need to complete the job—customer details, previous job history, booking details, and pricebook information—from their mobile devices while in the field.
This is better than carrying clipboards or making back-and-forth calls to the office that waste the time meant for interacting with customers and solving their issues.
The mobile application seamlessly syncs with the office system so that techs can access all of the information the CSR collected during the booking process.
This way, they arrive at the customer’s house fully prepared with the right tools and can confirm they’re dispatched to the correct location.
Additionally, techs can view customer property details, spot upsell opportunities, and create estimates and proposals while on-site.
Branding elements
Your template should allow you to create a website that resonates with your brand—by letting you input your logo and brand colors.
This creates consistent messaging between your physical location and online presence, strengthens your brand in the minds of visitors, and helps your HVAC company appear credible and professional.
Customer review page
A dedicated page with customer testimonials is a great way to showcase your best work and prove your credibility and expertise to new customers.
Besides, 98% of customers read online reviews when choosing between local businesses. And 84% believe online reviews are important to service businesses.
Website templates without dedicated testimonials pages should have a section for testimonials on their home pages.
To help you manage online reviews, we have a reputation management feature built into ServiceTitan's Marketing Pro.
It sends you a notification on a consolidated feed, from which you can respond whenever a customer drops a review on any platform—Google, Yelp, etc. This helps you resolve customer complaints quickly, before they harm your reputation.
It also gives you insight into how technicians are performing by tying reviews to each technician and job completed. This way, you can discover which technicians are struggling and figure out how to help them.
Website Templates for HVAC Contractors
Below are some curated examples you can use to create your website.
1. Loazzne
Source: Loazzne
Loazzne is a professional-looking WordPress theme for companies offering air conditioning and refrigeration repair services.
It has an intuitive menu bar with links to the home page, about page, service page, blog, contact, and booking pages.
The header section features a slider with CTAs and social media links. At the bottom, you’ll find a testimonial section with sliding animation and a contact form.
Other features include:
Compatible with IE10, IE11, Firefox, Safari, Opera, Chrome, and Edge
Documentation and video guides to help with installation
Responsive design (mobile friendly)
Compatibility with child themes (a sub-theme that receives all its parent theme’s features, style, and functionality) and Bootstrap (a popular framework for creating responsive websites.)
A helpful support desk
One major thing to note:
The template has been updated as recently as 2023, reducing the likelihood of performance and security issues.
It costs $49 and $3,600 for the regular and extended licenses. However, there’s currently a discount.
2. Airtech
Source: Airtech
Airtech is an HTML5 template built with clean code and professional appearance.
The template is easy to navigate, with the help of a menu bar at the top of the page that has links to the various pages. One such page is the testimonials page, with separate text blocks with client reviews.
CTAs are strategically placed across the various pages. And since the template is fully customizable, you can style it as you wish.
Other key characteristics include:
Compatible with IE10, IE11, Firefox, Safari, Opera, Chrome, Edge browsers
Well-documented installation guides
Responsive design
Built with HTML5 and CSS3
Integrated Google location map
Like Loazzne, Airtech was updated in 2023. This reduces concerns about vulnerabilities and poor performance.
The regular license costs $15, while the extended license costs $400.
3. HeaCool
Source: HeaCool
HeaCool is a WordPress theme created for HVAC websites.
It has pages a typical HVAC company will need to advertise, like service and blog pages. A major addition is the FAQ page, which is useful for answering customer questions.
Customer testimonials are displayed using slider animations. A Google map is integrated into the footer section.
Besides the service pages, there are additional sections on the homepage perfect for advertising your HVAC services.
Additionally, HeaCool is:
Compatible with the major browsers—Chrome, Edge, Firefox, and Safari
Fully responsive
Bootstrap compatible
Updated regularly (most recent update was in 2023)
The standard price for a regular license is $59. There's no price available for the extended license.
4. CoolsCo
Source: Coolsco
CoolsCo is a minimalistic HVAC website template with a great color palette that pops off the page.
The header on the homepage highlights the heating services, with an image section you can use to catch visitors' attention.
The website also features an interactive menu section at the top left corner, with links to the different pages.
And to the right of the menu bar is a booking CTA alongside a hamburger menu (a navigational tool whose purpose is to hide and reveal a menu when a user clicks or taps the icon.)
Additionally, CoolsCo has:
A booking form
A section highlighting the working hours of the HVAC company
A CTA at the footer directing visitors to subscribe to a newsletter
This template was updated in 2021—less recent than other templates mentioned above. Also, some features may not work unless you install the premium version of Elementor web builder.
The regular license costs $29, while the extended version costs $1,200.
5. Forceair
Source: Forceair
Forceair is a WordPress theme for air conditioning and heating websites.
A drop-down menu bar is at the top left corner of the screen, with links to the 12 other pages contained in the template.
The template features a clean design, with relevant CTAs placed in strategic locations with various sections for highlighting your service offerings.
At the bottom of the page, there's a booking form alongside the company's contact details.
Other key characteristics include:
Responsive design
Compatible with major browsers
Compatible with Contact Form 7. You can use it to create contact forms quickly and easily.
Extensive documentation aid in customization
The personal license costs $77, while the commercial license costs $100.
6. AC-Repair
Source: AC-Repair
The AC-Repair Air Conditioning and Heating WordPress template has an intuitive drop-down menu bar at the top of the screen with links to different pages, including a gallery.
There’s also a search bar beside the gallery and menu list. This makes it easy for visitors to find what they're looking for.
The header section has sliding animation depicting technicians repairing air conditioning systems.
A contact form and Google map are at the bottom of the homepage.
Other features include:
Compatible with WooCommerce, MailChimp, Slider Revolution, and the seven major browsers
Responsive—layout and content adjust to fit screen sizes
Compatible with WordPress and Elementor website builders
Recently updated in 2023.
The cost ranges from $49 (for the personal license) to $64 (for the commercial license.)
7. AC Services
Source: AC Services
AC Services is a template built for HVAC and window cleaning companies.
The drop-down menu and search bar are at the top right-hand corner. It contains links to the different pages.
It lacks a services page but compensates for it by featuring services sections with galleries on the homepage.
The color palette is attractive, not to mention it has:
Cross-browser compatibility
Revolution Slider, compatible with retina images
Fully responsive design
It costs $69 for the regular license and $2,600 for the extended license.
8. Cooltek
Source: Cooltek
Designed specifically for HVAC companies, Cooltek is a professional website template, with an attractive design and layout.
It's built with several pages with links in the menu bar at the top left corner.
Among those pages are three not found in other templates mentioned above: 404, Reviews, and FAQs pages.
The color palette is eye-catching and doesn't negatively affect the legibility of the text.
There are also gallery sections to showcase your services and a contact form on the homepage.
Other features include:
Compatible with major—Firefox, Chrome, Edge, Opera, Safari, and Internet Explorer
Compatible with Bootstrap 4.x and Contact Form 7
Fully responsive design
Detailed documentation for easy implementation
The cost is $59 for the regular license and $2,600 for the extended license.
Now Over to You
Websites are a necessity for any HVAC company that wishes to compete favorably in this current climate, where almost every business transaction involves a digital interaction.
Fortunately, websites are easier, cheaper, and quicker to create with templates.
Websites help to bring in leads and convert them into customers. But to maximize the websites’ value, consider running digital marketing campaigns with ServiceTitan’s HVAC software.
ServiceTitan is an all-in-one HVAC software built specifically for service companies to boost their revenue, increase productivity, streamline business operations, and achieve explosive growth. It’s trusted by 10,000+ contractors across the country.
Kickstart your business with HVAC Software.
