The Complete Guide to HVAC Van Wraps

What Are HVAC Van Wraps?

A van wrap is a large vinyl graphic or decal applied directly to your company vehicle. It’s like a big sticker but much more durable. The wrap covers the exterior of your van and transforms it into a moving ad for your business.

Your wrapped van promotes your business while you're on your way to a service call, parked on the road, or stuck in traffic.

Most HVAC van wraps include the business name, logo, tagline, brief details of services, and colorful graphical elements to catch attention.

There are four main types of HVAC van wrap you can get.

• Full Wraps: These cover every paintable surface of your van, similar to a new all-over skin, including the sides, back, front, and sometimes the rooftop. They offer the most complete transformation of your vehicle and the highest visibility for your branding.

• Partial Wraps: These cover only part of the van, such as the sides or the back. They are cheaper than full wraps and allow you to catch attention with a design that blends with the vehicle's original color. 

• Decals: Decals are smaller vehicle graphics or logos applied to areas of your van, like the doors or rear window. They usually include the business logo, name, and contact information. Decals can be used alone or to complement a partial or complete wrap.

• Vinyl Lettering: Similar to decals but focused solely on text, vinyl lettering displays company names, websites, phone numbers, or services directly on the paintwork for a more minimalist approach.

Getting a van wrap added to your vehicle involves working with specialist designers. You can give them your ideas or let them develop something based on your brand. Once the graphic design is ready and you approve it, the vinyl wrap is printed.

To apply it, the surface of your van is cleaned and prepped to ensure no dust or debris gets trapped underneath. Then, the wrap is carefully applied and smoothed out to eliminate bubbles. It needs to adhere well to avoid peeling, which can take a few hours but is usually done over a day.

Why Are HVAC Van Wraps a Must-Have for Your Business?

If you’re wondering whether investing in a van wrap for your HVAC business is worthwhile, then the answer is yes. Let’s look at the top four reasons to get an HVAC van wrap. 

1. Local Advertising

If you make your van wrap eye-catching in terms of the design and tagline, it will become a moving ad for your HVAC business. People naturally notice vehicles, especially ones that stand out with a vibrant van wrap.

For example, if your van has a bold design with your company logo and a snappy slogan, such as ‘Stay Cool,’ it’s more likely to attract the attention of people who might need air conditioning servicing. 

You can even target specific neighborhoods by driving or parking there. For instance, if you want to target small business owners, you can drive around or park your van in a commercial area or industrial park.

2. Brand Recognition

Uniform branding means displaying consistent logos, colors, and messaging. This helps your brand to be more recognizable and adds a layer of professional identity to your HVAC business. 

3. Cost-Effective Marketing

A typical van wrap costs between $1,500 and $5,000, depending on the size of the van and the type of wrap you choose. While that might seem like a big initial outlay, don’t forget that it’ll be free advertising for several years—as long as your van is on the road. Even if you only get an extra three or four clients per year off the back of it, that will still add up to good value over the lifetime of your van.

4. Increased Customer Trust

A high-quality van wrap gives your brand a consistent and professional image. This gives your brand credibility, and people will begin to associate it with positive feelings. You can also consider taking part in or sponsoring local events, sports teams, or charities, using similar designs to your van wrap for brand consistency. 

What Are the Best Practices for Designing Effective HVAC Van Wraps?

Now that you know all the benefits of HVAC vehicle wraps, let’s look at some top tips for making them stand out from the crowd and achieve the desired effect.

1. Keep It Simple and Clear

You want your van to catch people's attention without confusing them. Therefore, the design should be clear and focused on the essential information. Everything, including your logo, phone number, and website details, should be easy to read from a distance.

It’s also essential to stand out, so don’t make it too plain. Imagine a competitor’s van parked side-by-side with yours. You want yours to be the one that people remember. 

2. Use High-Contrast Colors and Bold Fonts

Make your van fleet wraps stand out with big, bold lettering that people can read at once. The colors should also contrast against each other to improve readability, e.g., a dark background with light text or vice versa. 

Try to avoid using colors that blend into the surroundings too much. For example, if you mostly cover rural areas with lots of trees and plants, avoid using too much green in your van wrap. Similarly, if you work in a big city or town, avoid gray.  

3. Include a Clear Call-to-Action

The whole point of your vehicle wrap design is to catch people’s attention and get them to contact you. That’s why you should prompt them to do so with a solid and clear call-to-action (CTA). Don’t just put your phone number or email address. Instead, use a phrase like “Call Today on [Phone Number]” or “Email Us At” or even “Visit [Your Website] To Book A Free Consultation.”

The positioning of your CTA is also important, so make sure it’s easy to spot. The rear and side panels of the van are often best, as they can be seen in traffic or when you’re parked.

4. Be Consistent Across Branding

Consistent branding should be used for all marketing materials, including van or truck wraps, as it builds a strong and recognizable HVAC brand identity. 

Customers see your company as more dependable when they see the same colors, logos, and styles in different places, such as vans, business cards, flyers, websites, etc..

5. Avoid Common Design Mistakes

The cardinal sin of vehicle wraps is clutter. Too many competing graphical elements and too much text can be chaotic and overwhelming. Your van doesn’t need your entire service list, just the main details.

If you use images, make sure they’re high-resolution. Pixelated, low-quality photos look unprofessional and will undermine the reliable brand image you’re trying to create.

How ServiceTitan Can Help Streamline Your Marketing Efforts

ServiceTitan’s Marketing Pro automates many everyday HVAC industry marketing tasks to take the pressure off and save time. It helps you set up and manage ad campaigns, direct mail, and email marketing. You get brand consistency across all channels, as they’re all integrated into one platform.

With full tracking built into the marketing tool, you’ll see which campaigns drive the most service calls or which ads get the best ROI. Then, you can adjust your strategies and marketing budget to suit your needs. 

For example, if you see that you’re getting more leads from a specific HVAC ad campaign, you can shift more of your spending to those ads. 

You can also use ServiceTitan’s CRM (customer relationship management) system to track every lead, including calls from people who’ve seen your HVAC van wrap.

It tracks the lead's journey from the initial contact to job completion and follow-up. You can even tag leads based on the campaign they came from, such as your van wrap designs, ads, or email messages. 

Over to You

When your vans are wrapped with eye-catching designs and contact info, you’ll leave a lasting impression on people and generate more qualified leads and new customers. 

Every time your van is parked on a job site or driving around town, potential customers will see your services, prompting them to call you.

Studies show that a vehicle wrap can generate thousands of impressions daily. Many of them result in high-quality leads, as locals see it—just the crowd you want to reach.

ServiceTitan offers a complete home services platform that covers everything—scheduling jobs, dispatching techs, real-time task tracking, and marketing and invoicing. It optimizes nearly every aspect of your HVAC company, helping you get more revenue and grow faster.