According to the company, Yelp receives an average of 188 million unique visitors to its site every month. Is your plumbing, HVAC or electrical company doing what it can to make sure your Yelp page is putting your best foot forward?
Yelp has emerged as the web’s go-to review site for business information, company reviews, discounts, advertising and more. Consumers flock to the site for different reasons, but often they are looking to size up a company before going through with purchasing any services. This means that, for many businesses, Yelp is a flagship ambassador of their brand on the web.
As the owner of a home services business, it can be easy to become preoccupied with your own website, social media and advertising efforts and underestimate the importance of major hubs like Yelp. Below, we’ll take a look at what your business can be doing to optimize your Yelp page and ensure that when potential customers find your company there, they like what they see.
Claim Your Yelp Business Page If you haven’t already claimed your business page on Yelp, it is a critical first step to using the site to your company’s advantage. Claiming your page means you will become the page administrator, giving you authority to add photos, fill out business information, respond to reviews and so much more. Leaving your business page unclaimed also means that others could assume authority over it and misrepresent your company.
Fill Out (Accurate) Business Information By Yelp’s count, more than 75% of its visitors come to the site to check a company’s business information. This type of info is especially critical for mobile users who are on-the-go and looking for easily readable information about a company that they’re ready to visit or call.
Your company’s Yelp business information should include:
- Phone number
- Hours of operation
- Service areas
- Types of services
- Types of accepted payment
- Emergency service availability
- Website link
Go over your business information carefully to ensure it’s accurate. Giving potential customers inaccurate business hours or service areas, for example, can be a major turn off and hurt word-of-mouth.
Keep Things Visual When setting up your Yelp business page, it’s highly recommended that business owners add photos or videos to help showcase their company. According to the Yelp blog, visitors spend about 2.5 times longer on Yelp business pages with high quality visual content. As a home services business, you don’t just want photos of installs and storefronts, either. Try to capture office culture with your pictures and exhibit the friendly professionals who keep your business running every day.
Stay Responsive By listing your business on Yelp, you’re going to accumulate customer reviews — and not all of them are going to be five stars. When you receive a less-than-stellar customer review, try to remember that your response is an opportunity to show other visitors to your page how you deal with unhappy customers. Always try to stay calm, gracious and accurate with your responses and if there is a legitimate complaint, communicate clearly how your company will remedy it.
Capitalize on Advanced Features There are various features and digital tools that can help you make the most of your company’s Yelp page. For instance, there’s the Yelp for Business Owners app for Android and iOS that allows business owners to stay on top of visitor metrics and incoming queries and reviews while on-the-go. Activating the Request a Quote button on your business page also gives visitors a direct, private line to your company and has proven to be a popular feature for users looking for HVAC, electrical and plumbing services. As you use Yelp more and more, you’ll discover more of its features and zero in on the ones that will have the biggest impact on your business.