Google Ads has always operated as an auction. Different businesses in an area say how much they are willing to pay (bid) for a click, and Google positions them on the search page accordingly.
But Google has all but forced advertisers to use Smart Bidding in recent years, which gives the control to Google to select your bids for you. This has left many businesses and advertisers concerned about Smart Bidding.
Join the ServiceTitan Marketing Pro team for a live webinar where you’ll learn the ins and outs of Google Smart Bidding for contractors.