Leads to Loyalty: Creating Your 2024 Marketing Plan

November 2nd 2023

Guest speakers
Sarah Ghirardo

Sr. Manager, Productized Content


Amber McKee


Amber's Marketing Group

What you will learn:
  • How to strategically map out advertising avenues such as solo mail, radio, billboards, LSAs, and the importance of marketing consistently

  • Tips for creating compelling campaigns, striking graphics, and dynamic content that aligns with seasonal shifts.

  • Tips for tracking your efforts and adeptly tweaking performance.

  • How to unlock the power of your ServiceTitan data to generate and capture more leads and turn them into sales

  • How to set tangible goals and define a sound budget.

In today's tightened economy, devising a robust marketing plan has become more essential than ever for your home services business. While new customer acquisition remains important, it’s crucial  that you tap into your existing customer base, reach and engage your memberships, and deliver on an experience your customers have come to expect.

Join Amber McKee and Sarah Ghirardo as as they share their combined  33 years of experience as marketers in the trades to guide you through crafting a successful marketing strategy and plan. Arm yourself with the marketing tools and tips to thrive in 2024!