“About 85 to 90% of all our workforce here, our staff, are Mexican Americans. Because we have that camaraderie and that family environment, the culture starts to build its own.”
— Mario Campirano
One way to reach the Spanish-speaking population of the U.S. market is to make your ads in Spanish, not in English with Hablamos Español pasted on.
Today’s episode is a truncated version of a webinar we did at ServiceTitan featuring Mario Campirano, Owner of Express Electrical Service. We spoke with Mario about his pride and passion for marketing to Spanish speakers and uplifting his local community.
Here are some topics we highlight in the conversation:
Mario’s journey from digging trenches to 32 trucks in the field
The family feel of his company culture
His calling to help others pursue their dreams
Strategies for marketing to Spanish speakers in the U.S.
Recruiting and training electricians
To watch the full video of the webinar hosted by ServiceTitan’s Los Titans charter, click here to access the full webinar recap.