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Operations • Management • Business Tips • 38 minutes

How to Market to Spanish Speakers in the U.S. Market

November 23, 2021

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Episode Overview

“About 85 to 90% of all our workforce here, our staff, are Mexican Americans. Because we have that camaraderie and that family environment, the culture starts to build its own.”

— Mario Campirano

One way to reach the Spanish-speaking population of the U.S. market is to make your ads in Spanish, not in English with Hablamos Español pasted on.

Today’s episode is a truncated version of a webinar we did at ServiceTitan featuring Mario Campirano, Owner of Express Electrical Service. We spoke with Mario about his pride and passion for marketing to Spanish speakers and uplifting his local community.

Here are some topics we highlight in the conversation:

  • Mario’s journey from digging trenches to 32 trucks in the field

  • The family feel of his company culture

  • His calling to help others pursue their dreams

  • Strategies for marketing to Spanish speakers in the U.S.

  • Recruiting and training electricians

To watch the full video of the webinar hosted by ServiceTitan’s Los Titans charter, click here to access the full webinar recap. 

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About the Show

Toolbox for the Trades is a podcast where top service professionals share the tips, tricks, and tactics they use to succeed in their industry. Hosted by Jackie Aubel, this podcast is brought to you by ServiceTitan—the leading home and commercial field service software.

Episodes will feature stories and strategies to help contractors grow and scale their service business.

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