Hispanics are the largest racial group in the United States making up 19% of the population. In border states like California, New Mexico, and Texas, the Hispanic population reaches close to 50%. What does this mean for service shops across the country? There’s a ton of opportunity to unlock if you can cater to the Spanish-speaking population.
Mario Campirano, the owner of Express Electric based out of Southern California, has successfully marketed to his local Spanish-speaking community with a unique selling position, clear advertising, and the language skills of his workforce.
To commemorate the end of Hispanic Heritage Month, join Mario and the co-heads of ServiceTitan’s Los Titans charter for a discussion on how you can appeal to your Spanish-speaking staff and customers, unlock a new demographic, and create new opportunities for your Latinx co-workers and employees.