When we think of the trades, we're often reminded of plumbers fixing leaks and installing new fixtures. Electricians restoring power and light to a home. HVAC technicians providing relief during the hottest summers and coldest winters.
Maintenance agreements (or “maintenance contracts”) are a proven revenue generator for home service professionals. These agreements provide homeowners peace of mind while also guaranteeing future, billable work for home services businesses in a market that's hard to predict.
Looking for a Trusted Home Service Professional? You Can Now Look on Facebook
Facebook announced that its Marketplace platform will now allow users to browse, interact with, and select home service businesses in their area. According to Facebook's press release, its Marketplace directory will guide users to house cleaners, plumbers, contractors, and other home service professionals.
Pay-per-click (PPC) advertising is especially great for home service companies because customers are usually looking for an immediate solution when searching for your services. If you play your cards right, your ad will appear at the top of the search engine results page (SERP), making your company one of the top choices for consumers.
Where the rest of the world's workforce is moving, the home service industry has always been: mobile. Today, fears about managing a mobile workforce plague traditional head honchos everywhere. Though telecommuting saves overhead, managing a workforce of telecommuters is not an easy task. The perception is that these workers are enabled by their tools to work absolutely anywhere. But they're usually not working in the car or in a customer's home; instead, they're traveling, or working from their own home offices. In the case of home services, though, workers aren't just telecommuters — they're actual remote employees. They're truly on the go, all the time. It's a part of the job. And that presents a few major challenges for your back office — and for your techs.
Whether you run a residential HVAC, plumbing, electrical or other home service business you have two key roles — that of a tradesperson, but also that of small business marketer. In today’s competitive climate you have to be good at both to grow your business.
Social media has changed the way people use the internet and transformed into a powerful tool for businesses looking to distinguish themselves from the competition. What is your home services business doing to engage with customers, highlight your brand and promote your services online?
Search engine optimization remains an impenetrable topic for many small business owners — but even a foundational understanding of how to optimize their web presence can yield big returns in the ultra-competitive HVAC, electrical, and plumbing industries.