Roofing Company Truck Wraps: Benefits, Types, Cost & More

What Are Roofing Company Truck Wraps?

Roofing company truck wraps are graphics—usually made of vinyl—that roofers can apply to their trucks to make their services visible.

These wraps advertise your company name and contact details to thousands of potential customers.

This mobile outdoor advertising can be seen by people on the road or around building sites when you’re parked. 

Why Do Roofing Companies Use Truck Wraps?

Besides increased visibility, truck wraps are a form of advertising that can reach potential local customers. 

Roofing truck wraps also cost much less than traditional TV or radio advertising. While truck wraps usually cost no more than $5,500, TV advertising can cost $350,000 for a 30-second commercial. 

If you still wonder why you should use roofing vehicle wraps, here are some other key reasons:

• Truck wraps help roofers advertise their services to local homeowners or commercial businesses, which are the heart of home services sales.  

• While online ads only advertise your business for a specific amount of time, truck wraps can work 24/7. Whether parked or on the move, truck wraps are a constant promotion. 

• Besides advertising, vinyl wraps also protect your vehicle’s paint from scratches and sun damage.

• As we mentioned, truck wraps can be much cheaper than traditional advertising. Unlike radio, TV, or print ads, truck wraps can be a one-time investment for long-term advertising. 

If you’re still not convinced you should pay for roofing truck wraps, we discuss some more benefits below. 

What Are The Benefits of Truck Wrap Advertising for Roofers?

Car-wrapping advertising has many benefits for roofers, including:

• Brand recognition

• Versatile advertising

• Affordable marketing

Now, we’ll explore these benefits in detail. 

Brand recognition

According to the Gitnux Report 2024, car wrap advertising can increase brand recognition by up to 15 times. 

The same report reveals that 52 percent of consumers say they’d be more likely to buy from a business with wrapped vehicles. 

When roofing contractors drive around town in these wrapped trucks, they reinforce your brand’s presence.

People from different neighborhoods and busy streets become familiar with your company’s name, logo, and contact information.

The impact of truck wrap advertising is significant. It exposes your roofing services to a wide audience, increasing brand recognition and recall among potential customers. This mobile marketing strategy effectively achieves a crucial goal: keeping your business top-of-mind when people need roofing services.

Versatile advertising 

Online advertising methods like SEO and content marketing strategies take time to build and months to drive results.

While traditional marketing methods are valuable for expanding your roofing business, truck wrap advertising offers a quick and effective alternative. The process is straightforward: you simply visit a truck wrap provider, who designs and installs your custom graphics, usually within a day or two. Once complete, your vehicle becomes a mobile billboard, instantly boosting your brand visibility as you drive to job sites or around town.

You now have a reliable advertising source while you drive around town. You can still build your online advertising strategy but in the meantime, you’ve got something working for you right away. 

Affordable marketing

Unlike traditional advertising methods, which require ongoing investment, a truck wrap is a one-time expense that promotes your roofing business for years. 

According to the Outdoor Advertising Association of America, vehicle wraps cost as little as 4 cents or less per thousand impressions. 

The average cost of a vehicle wrap is between $1,500 and $3,000. 

So, if you’re on a tight marketing budget, roofing truck wrap advertising is a great way to make your brand visible to the world. 

What Are The Drawbacks of Truck Wrap Advertising for Roofers?

Like any advertising method, you might run into speed bumps with roofing vehicle wraps.

• Truck wraps might provide broad exposure but they can’t target specific audiences. As a roofing business, you might find it challenging to reach your ideal customer through car wrap advertising.  One way to solve this problem is to use features like ServiceTitan’s Local Services Ads, which help you target local users more specifically. With integrated scheduling, real-time ROI reporting, and one-click booking, you can target your ideal customers and earn more from your advertising.

• A car can carry only so much information, so you must prioritize your key message and company branding elements wisely. Otherwise, you risk leaving out important details about your roofing business and services.

• Over time, the sun and rain discolor vinyl vehicle wraps. Your truck might look unprofessional and send the wrong message to potential customers. 

Wrap advertising has pros and cons like any other marketing plan. 

Besides wrap advertising, roofers can use other marketing methods to advertise their services and brand. These methods include online advertising and local SEO.

ServiceTitan is a trusted partner that offers comprehensive tools for home service marketing.

For example, ServiceTitan’s Marketing Pro software can help roofing companies:

• Rank their campaigns by revenue using the Marketing Scorecard to easily see what works and what doesn’t.

• Understand where ads generate the most revenue and focus their advertising budget on the most profitable areas. 

• Create unique phone numbers for each campaign. When used to book jobs, these numbers provide real-time ROI tracking through a cloud-based system. 

• Automate marketing efforts so they can focus on what they do best. Deliver high-quality roofing services to customers while the platform automates emails, digital ads, and online reputation management. 

• Allow customers to book appointments online, via live voice, or through live chat. 

Many roofing companies use ServiceTitan to advertise their services and maximize their marketing efforts. 

"Marketing Pro gives us a really good visual on a lot of our metrics as far as what their performance is and what our return on investment is," says Lori Swanson, co-owner of Guardian Roofing. "It's really helpful to know where we're going to spend those marketing dollars."

"When we started our gutter division, we re-marketed it to our roofing clients and let them know about our other services," she adds. "That really helps with cross-selling and creating more opportunities for our sales team."

Swanson also highlights the power of real-time information when managing marketing campaigns:

"I can’t even imagine going back to pre-ServiceTitan because of how archaic it was not having real-time information. Having to wait until the end of the month to know your metrics is just not scalable."

ServiceTitan’s Marketing Pro reputation feature makes it easy for Guardian to collect customer reviews and manage Google, Facebook, and CitySearch reviews from one place. If they get a negative review, the firm is automatically notified via text message so it can take action.

When asked about ServiceTitan features, Robert Maier, vice president of Laing Roofing, said these are his favorites:

• Tech-friendly mobile app: ServiceTitan’s Field Service App enables technicians to create estimates and manage tasks on the go. 

• Agile dispatch: Also a favorite feature with Guardian Roofing, the platform’s efficient dispatch system helps the company quickly adapt to changing weather conditions. 

• Customer-centric insights: ServiceTitan provides techs with comprehensive customer histories. “Techs can access that customer history and see that we've tried to go out there two or three times, but the weather didn't cooperate,” says Maier. “They know the backstory with the customer and what they've been going through. They're not going in blind.”

• Easy membership management: Laing Roofing leverages ServiceTitan to effectively manage its membership program. It manages all its service contracts in one place and automates agreement renewals.

What Are The Different Types of Truck Wrap Coverage?

Truck wrap coverage comes in various forms that you can choose from based on your branding needs and budget.

Some of the most common truck wrap coverages include:

Full wraps 

With full wraps, you get the whole surface of your truck covered, including the sides, rear, hood, and sometimes even the roof. 

Partial wraps

These wraps cover a portion of your truck, typically the sides and rear. They are a cost-effective alternative to full wraps while advertising your brand well. 

Spot graphics

Also known as decals, spot graphics are individual graphics applied to different parts of your truck.

For example, you can add your company’s logo, motto, or relevant roofing slogans as spot graphics. 

These truck wraps are the most budget-friendly options and can be easily replaced or updated. 

Window graphics

You can also advertise your roofing business on your truck's windows with a perforated vinyl that allows visibility from inside the vehicle.

Custom wraps

With custom wraps, the world is your oyster. You can tailor them to your specific needs and preferences. 

Choose to combine elements of full and partial wraps or create spot and window graphics in a highly personalized design.

How Much Does it Cost to Get a Truck Wrap For a Roofing Company Vehicle?

Getting a truck wrap on a roofing vehicle can cost from $2,000 to $5,500, depending on several factors, including:

• The size of your truck

• The complexity of the design

• The type of wrap

• The materials used

The roofing company truck wraps cost can increase if your vehicle needs dent or rust repairs before application. 

Custom design can also add to the expense as it usually requires more work and special finishes.

To reduce the cost of truck wrap advertising, roofing companies can consider using partial wraps or spot graphics instead of full wraps. 

Also, if you’re short on money, you can make a simpler design and modify it in time. 

How to Choose the Best Truck Wrap for a Roofing Vehicle

Your choice is easy here if you consider some key aspects like:

• Your truck’s color

• The design of the wrap

• Your brand colors

• The wrap’s material

Consider your truck’s color

You might not think this is important, but your truck’s color can influence the final design of the wrap.

Depending on your truck’s color, you must ensure the wrap design contrasts well so people can easily see it.

Buying or painting your truck in a lighter color is a good idea to provide a neutral base that works well with many wrap designs. 

Pay attention to the wrap’s design

Any type of marketing or advertising design, including truck wrap designs, should be:

• Clear

• Eye-catching

• Professional

Avoid cluttering vehicle graphics, overly complex fonts, and excessive text when creating your wrap design.

Consider your brand colors

In roofing marketing, your brand style and colors should be consistent across all advertising channels.

Ensure your brand colors are featured in the wrap design to maintain a strong, recognizable visual identity.

Consider the wrap’s material

The material of the wrap affects its durability and look. The most popular material is high-quality vinyl, which is durable and resistant to various weather conditions. 

How Can You Get Roofing Truck Wrap Ideas?

If you’re not the creative type or you just lack inspiration, here are some ways to get roofing truck wrap ideas:

• Be straightforward and ask wrap providers for design samples from their portfolios. This way, you’ll understand the different styles and layouts that work well for roofing trucks. 

• If you search Google for truck wrap designs, you’ll be inspired by the variety of designs available. You can also check out websites like Pinterest, Behance, or graphic design blogs.

• Another way is to look at your competitors' work. There’s no harm in getting some inspiration from their truck wrap designs and considering how you can improve them. 

Over to You

Truck wrap advertising has a lot in store for roofing companies.

It increases brand awareness by advertising roofing brands 24/7 at a cost-effective price.

To further enhance your marketing and advertising efforts, you can partner with ServiceTitan and:

• Track marketing campaign performance and measure revenue generated by each campaign.

• Target local audiences effectively.

• Automate email and digital ad campaigns.

ServiceTitan is a comprehensive software solution built specifically to help service companies streamline their operations, boost revenue, and substantially elevate the trajectory of their business. Our comprehensive, cloud-based platform is used by thousands of electrical, HVAC, plumbing, garage door, roofing, and chimney sweep shops across the country—and they have increased their revenue by an average of 25 percent in just their first year with us.