Pantheon 2020: Hyper-target your audience with Marketing Pro
“It’s not just about emailing the right people. It’s about serving up the right message, in the right format, at the right time.”
- Maddie Laplanche, Director, Customer Success Architecture
Use ServiceTitan Marketing Pro to create, send, and capture your marketing content. It’s an integrated solution to create hyper-targeted audiences and monitor the results.
A ServiceTitan virtual session during Pantheon 2020, ServiceTitan’s annual conference for the trades, broke down the process and the benefits. Here are some key takeaways:
1. Set up the groundwork.
Learn how to set up Marketing Pro to your full benefit, utilizing customized email templates and attributed revenue from defined campaigns.
“Setting yourself up strong with email Marketing Pro in the beginning is going to be one of the best ways you can ensure you are really using Marketing Pro to its fullest extent,” said Bryan Neely, a Pro Product Training Associate with ServiceTitan.
2. Clearly define your emails.
The customer needs to know: Who is emailing? What is the email about? What do they want me to do? Use Marketing Pro to optimize your emails for mobile devices and shop for best subject lines.
“Make sure you are answering those questions,” said Maddie Laplanche, Director of Customer Success Architecture at ServiceTitan. “It’s all about being hyper-targeted, not sending a blast to a bunch of emails without context.”
3. Automate so you can ‘set it and forget it.’
Use automation to follow up on estimates or remind customers when service is due. Bring your campaigns together with pieces you’ve already created.
“Use your brain power at the front,” Laplanche said, “and go ahead and make sure it’s always running in the background.”