“How do you do well on Google Local Services Ads? Radius, reviews and responsiveness.”
—Megan Diehl, Google
Megan Diehl, Operations Manager for Google Local Services, joined Chris Maironis and Dylan Kessler of ServiceTitan for a virtual session on Google’s Local Services Ads during Pantheon 2020, ServiceTitan’s annual conference for the trades. Here are the key takeaways:
1. Google’s Local Services Ads are great for attracting a mobile audience.
How many people use their smartphone to find a technician when they need help around their home? With Google’s Local Services Ads, your company can be near the top of that search when someone near you is ready to pick a contractor.
2. Having the Google Guarantee is a great way to build customer trust.
That little green check mark is a signal to potential customers that you’re a quality, trusted service provider because you have met the Google Guarantee requirements. The guarantee is required to integrate Google’s Local Services Ads through ServiceTitan. “The process is highly confidential,” Diehl said. “It’s really an important part of the process. As service providers you’re going into customers’ homes, and we want to make sure that our providers provide a reputable and safe experience.”
3. Local Services Ads with integrate with ServiceTitan, make booking easy.
Google’s Local Services Ads are a game-changer for instant booking in home services, making it possible for customers to book jobs directly from Google. Through ServiceTitan’s easy-to-use instant booking setup, you are now able, through Adjustable Capacity Planning, to present your technicians’ availability based on your dispatch Calendar in real-time. An open beta for companies with existing Google Guarantees starts soon.
4. Radius, reviews and responsiveness are keys to success.
What Google calls the “Three R’s” determine how well you show up in search results. Responding quickly and getting great reviews in your service area improve your results.