If you own an HVAC business, you already know that there's a lot to navigate in this industry. Emerging new technologies. Growing environmental consciousness. Changing expectations from a whole new generation of homeowners.
If you're a professional in the plumbing industry, the internet can feel like a crowded place where nearly everyone claims to know what you and your colleagues need to do to stay ahead in your marketplace. And as tradesperson responsible for the direction of your business, you don't have time to sift through the articles, the interviews, the so-called industry "experts" to find actual insight you can rely on.