Christeen Era is an accounting and consulting professional who has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. In her book, Profit First for Lawn Care and Landscape Businesses, she provides an industry-specific toolbox to help the owners of these businesses manage their expenses and increase gross profit margins to as high as 65%. In the book, Christeen identifies not only best practices in the industry but also the hidden bleeds that kill profits. She provides assessments that offer a clear, accurate snapshot of the business's operations and maps out a road to success in which owners can identify their best customers and most profitable services. Passionate about helping her clients flourish and grow, she is a certified Mastery level Profit First Professional, Pumpkin Plan Strategist, Fix This Next Advisor and QuickBooks Pro Advisor. Christeen is the founder of Core Growth Strategies and co-founder of The Green Profit Academy, a consulting and coaching company that supports lawn care and landscape businesses with courses, webinars, and small-group coaching.
