AI is Changing Search: How Your Business Can Be Ready

June 13th 2024

Guest speakers
Andrew Adams

Director of Integrated Marketing


What you will learn:
  • Gain an understanding of how Google is changing the search experience with AI.

  • Learn the critical ways that AI search will mold consumer behavior and why your business should adapt.

  • Actionable steps to get your business ahead while AI search is still in its infancy.

As Google and other search engines incorporate generative AI into search engines, your business needs to adapt. Search queries will become more conversational as consumers start using AI search more. AI search brings new opportunities to your business, but it is important that you understand how these changes will affect how you show up on search engine result pages. While keywords and search engine optimization are still critical, your company can start building an online presence for the future of AI search.