A Contractor’s Definitive Guide to Digital Advertising

Get everything you need to know about Digital Advertising for the trades.

Without effective marketing, your business is a shout in the wind, a lemonade stand in the middle of nowhere.

This guide will focus on how contractors can do marketing well - specifically digital marketing. The world lives online, and digital advertising gives you the opportunity to target your ideal customers with precision.

It’s an instruction manual designed for the person who will be running digital marketing campaigns. Out of necessity and due to an ever-changing digital landscape, it will be a living document that is updated frequently as new best practices are established through experimentation and analysis.

Download the guide and learn more about:

  • Ads Measurement and Analytics

  • Google Display and Facebook

  • Leads (third party platforms that sell leads to contractors)

  • PPC

  • Landing Pages