Productivity • Management • Operations • 29 minutes

From Info to Action: Empowering Teams Through Data Mapping

April 23, 2024

Episode Overview

Some people are drawn into the trades. Others fall into it. Since her father, brother, husband and other family members are electricians by profession, you could say Sheena Palacios was built into the trades.

A native of Guam, she’s passionate about the opportunities the industry has given her in the United States. 

“It's more of a passion for me, it's a lifestyle,” Palacios says. “And it's more of returning that appreciation for something that I never had before.”

She started at a smallish plumbing company and did it all–CSR dispatcher, invoicer, permitting, coordinator. Then she moved to a multi-trade company and took on executive roles such as payroll director and data analyst. Then came mergers and acquisitions.

Today, as the owner and ServiceTitan Solutionist at NIFT Business Solutions, she’s on a mission to empower teams in the trades to make smart, data-driven decisions. 

“The more you understand your workflow and how that impacts your data, then that will give you those specific metrics that you desire,” Palacios says.

It all works if you make sure to take the steps to make decisions based on clean data, she says. 

At the end of the day, when it comes to your reporting and your data, your data is ultimately a treasure trove to where you can make impactful decisions,” Palacios says. “Because what's the purpose of having data if it's not anything that can drive you to make decisions for the business and for improvement in growth?”

Built for the trades. And built for using smart, data-driven decisions.

Sheena Palacios recently joined ServiceTitan’s Jackie Aubel on the “Toolbox for the Trades” podcast, which included Palacios’s thoughts on:

  • [07:41]: How to ensure a successful onboarding process

  • [11:20]: How to capture the right data

  • [20:56]: Software and the IKEA analogy

  • [24:09]: Advice for customers struggling with their ServiceTitan accounts

  • [29:19]: Multiple factors behind efficient growth

To hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, Google, or anywhere you get podcasts.

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About ServiceTitan

ServiceTitan is a comprehensive software solution built specifically to help home service companies streamline their operations, boost revenue, and substantially elevate the trajectory of their business.

Our comprehensive, cloud-based platform is used by thousands of electrical, HVAC, plumbing, garage door, and chimney sweep shops across the country—and has increased their revenue by an average of 25% in just their first year with us.

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About the Show

Toolbox for the Trades is a podcast where top service professionals share the tips, tricks, and tactics they use to succeed in their industry. Hosted by Jackie Aubel, this podcast is brought to you by ServiceTitan—the leading home and commercial field service software.

Episodes will feature stories and strategies to help contractors grow and scale their service business.

Get on the show!