Your company is on the radar in your area. Your inflow of new business is steady, but marketing efforts seem scattered. How do you know you’re using everything you have in your toolbox to get the right customers interested in your services? How can you streamline your funnel of efforts and use your resources better to market for your company?
This isn't the first time you've spent the afternoon double checking customer invoices with the accounting team due to a lack of payment paperwork collected from techs in the field. Your technicians are top notch at the work they do, but their first priority is doing a good job for their customers and sometimes they might forget the importance of keeping up with collecting payment paperwork.
You know that feeling of being a 'regular' customer?
It’s the feeling you get when you walk into your favorite coffee shop, bar, or hardware store and it’s not a stranger behind the counter — it’s your friend. They get your favorite drink, know how you take your coffee, or ask about that project you’ve been working on. Maybe you chat about your day, or how the weekend was. You leave having had a positive experience in your day, and I’m sure you’ll be back soon.
In a world where good technicians are hard to find, keeping them is critical.
Studies on the topic of turnover costs never turn up consistent numbers, but we can all agree that the costs exist. A review from the Center for American Progress shares that "for workers earning less than $50,000 annually—which covers three-quarters of all workers in the United States—the 22 case studies show a typical cost of turnover of 20 percent of salary, the same as across positions earning $75,000 a year or less, which includes 9 in 10 U.S. workers." But one thing is for sure: acquisition costs more than retention.
Every business owner starts reporting with the best intentions. You want more info about how you're performing. But manual tasks like pulling out the time cards and invoices and shuffling through all of your paperwork are seriously time consuming, and sometimes, not all that helpful to the bigger picture. How can you make it easier?
Making time to identify your business goals is tough. And actually doing it is even tougher. Here are our best tips about how to get started, followed by what we believe are the key objectives you might want to include.
[Ed. note: Over the next few weeks, our friends at Power Selling Pros will be guest blogging with tips that you and your call-handling team can use to convert more calls to appointments. The first entry in this series is below.]
What is the difference between a good service company, and a wildly successful one?
Attention to detail has a lot to do with it. Many companies assume that their call-handling strategy is fine if they’re making money. But overlooking ways to improve can cost hundreds of thousands of dollars in valuable leads and sales.
Jeff Seale (pictured above, second from right) is the owner of Accurate Electrical Services in the greater Los Angeles, California area. We spoke with Jeff recently about his dedication to customer service and his experience with ServiceTitan.
Trying to run a business in the electrical service industry can be both time consuming and stressful. In addition to the actual electrical work and installations, trade business owners must also focus on managing payroll, maintaining the staff and their schedules, inventory and equipment maintenance, and a whole host of additional, unforeseeable issues that can complicate your daily routine and make focusing on the real goals – sales and customer service – difficult to manage.
As the owner of a residential electrical company, mapping out your marketing plan can be a very stressful task for you to undertake. Companies in the trades and service industries play more of a support role in the grand scheme of things, so positioning your company with innovative new products to offer can be challenging.
Such is the case with electricians, who are saddled with designing and installing efficient wiring systems and hardware to provide peak system performance. So what should your marketing plan consist of that will make your company stand out from the competition and foster growth?