[Ed. note: Our friends at Power Selling Pros are back with tips that you and your call-handling team can use to convert more calls to appointments. The latest entry in this series, “How to “WOW” Customers over the Phone and Build a Lasting Relationship,” is below. Read the previous entry here.]
Companies have become really good at answering questions. Customer service reps will sit there on the phone and answer every customer question under the sun, and when the customers have had all their questions answered, they say, “Wow, you’ve been great! I am going to hang up now and think about this for a while, and who knows, I might call you back.”
[Ed. note: Over the next few weeks, our friends at Power Selling Pros will be guest blogging with tips that you and your call-handling team can use to convert more calls to appointments. The first entry in this series is below.]
What is the difference between a good service company, and a wildly successful one?
Attention to detail has a lot to do with it. Many companies assume that their call-handling strategy is fine if they’re making money. But overlooking ways to improve can cost hundreds of thousands of dollars in valuable leads and sales.